EP436: Ruth King - The Value Of Getting Your Business Financially Fit

“The job of a good embezzler is to become the trusted bookkeeper.” -Ruth King

The pace of change is exponential, and keeping up with all the new technologies is a real challenge. But it doesn’t have to be that way. We don’t have to chase every new invention; we need only to find the tools that make doing business for ourselves and our clients a little bit easier.

The desire to keep up can lead us into all kinds of online traps. Theft is already a fact of life in business. If we aren’t paying attention, people will try to get away with anything they can. The same is true for AI and other tools. If you aren’t 100% confident in the tools you are using, perhaps it’s time to slow down and get sure.

Trust but verify, not only your people but your tools too. It can be easy to pass off tasks to others, but if we let the pressure of keeping up force us to shift more information out of our eyeline, we can’t be surprised when that trust is taken advantage of. 

Ruth King, who is a business advisor and author, is this week's featured guest. She has spent her career helping businesses get and stay profitable, by showing them how to leverage the best tools and processes for the task at hand. In this episode, Ruth and Michael discuss the importance of managing small problems before they get out of hand, protecting yourself and your business from theft, and what it means to have a financially fit business.  

If you are struggling to get a grip on the latest tech, need to delegate but are concerned about who and what to trust, or just want to learn more about creating a financially fit business, then this is the episode to get you putting trust in the one place it matters most: yourself.

During this interview, you'll learn...

• What theft looks like in the modern age & how to stop it
• How to create a successful & financially fit business
• The importance of managing the little things so they don’t get out of hand

To find out more about Ruth, click here.

Connect with Ruth on LinkedIn and Twitter.

Learn more about Financially Fit Business. 

Time Stamps

01:26 - Ruth discusses her career journey  03:36 - Fixing problems before they become a crisis 05:30 - Discovering AI 07:42 - Pay attention or face the consequences 12:29 - Be careful what you sign  16:45 - Making a difference  21:39 - Key elements of growth 23:24 - 14 Critical Trend Analysis 26:24 - Financial Fit Business     34:25 - Learning more about Ruth