Chewing Her Way to 1 Million Raised w. Sarah Goodman

Feb 8, 2023

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In this episode, we talk to Sarah Goodman, the founder, and CEO of Chiwis. Chiwis is a natural snack food company based in Squamish, British Columbia.

After making her own kiwi chips to bring camping, hiking, or binging Netflix, Sarah decided to share these healthy treats with friends and family. They were then dubbed as "healthy tasting sour patch kids" and Sarah began the journey to create her brand. Chiwis now has five different flavours of all natural fruit chips. One big goal of the brand is to use as much up-cycled fruit as possible to decrease food waste.

In the two years of growing her company, Sarah has been able to get her product into over a thousand stores and is working in the US markets.

You’ll hear how Sarah started her company, the journey toward her first sale, and how she used the COVID-19 pandemic to pivot. Sarah shared that she raised the majority of the money for Chiwis on Zoom wearing a hoodie!

Her entrepreneurial background in technology has shaped how she is building Chiwis.

This episode dives into the potential of consumer packaged goods, how to build a brand, and how to finance it.

She shares her experience as a woman in tech and finance. Don’t miss out on this empowering episode.

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