Ep 262 — Everyone’s Using AI... But Are Coaches Doing It Wrong?

Using ChatGPT or other AI tools to create your coaching content? Be careful. If it doesn’t sound like you, it’s costing you clients. In this honest conversation, we explore how to use AI as a tool, not a crutch, in your business.

In this episode, business coaches Debbie Shadid and guest expert Marci Rossi discuss the hidden pitfalls of using AI tools like ChatGPT in your coaching business. From over-relying on AI-generated content to losing your unique voice in your branding, they break down what’s working, what’s not, and how to use AI strategically without sounding like a robot. You’ll hear actionable tips on how to train AI to write like you, what tools actually help, and why authentic human connection is still your biggest advantage. If you’re a coach using AI (or thinking about it), this episode will help you stay ahead without losing yourself in the process.

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