The brands Babak has worked with have seen some pretty incredible results. He decreased CPA for NOBULL by 20%. Helped Butcher Box make an additional $1M+ in revenue each month. And netted Athletic Greens $300K in 12 months. Not bad, huh? He shares:

Why marketing should be a part of your product development.
Why you need 2 offers and 2 channels to scale.
How they turned an iPhone video into ad creative in a week and a half.
Why being on Amazon is a no-brainer.

Show Notes & Links:

[4:22] How he went from the analytics side of the business to marketing.
[6:41] How the Beachbody team thinks about creative.
[7:51] How they’re keeping product and marketing aligned at GoodRx
[9:23] Why you need to lean in hard on the channels where you’re seeing success.
[11:43] Should you focus on channels one at a time?
[13:28] Why you should be calling your customers more frequently.
[16:34] Direct response marketing lessons.
[22:24] How he thinks about hiring.
[27:40] When you should start measuring brand awareness.
[33:57] How to take an iphone video to TV and streaming.
[38:30] The reason brands should be on Amazon.
Babak Azad on Twitter
Babak’s site
GoodRx
Dave Gerhardt on Twitter
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Scaling From $100M To $1B In Revenue With Babak Azad