Whitebox, a startup that CEO Marcus Startzel said is working to “power the direct-to-consumer economy,” has raised $5 million in Series A funding. The company works with both startups and more established brands, giving them the tools they need to run direct-to-consumer e-commerce businesses. Customers includeMcCormick, Starbucks,KitchenAid, Bare Bones and Super Coffee-maker Kitu.
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