#161: Christine Outram, CEO of Everydae and Inventor of the Copenhagen Wheel - a TIME Magazine Best Invention, on Product Development, Marketing Strategies, and Using Tech to Democratize Access to High-Quality Education for Everybody

Sep 2, 2020

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An award-winning designer and MIT alum, Christine is the CEO of Everydae, the world's smartest digital tutor. Previously she was the Chief Product Officer at Veritas Prep (sold in 2018) where she incubated and launched the adaptive learning platform, ORION (33% MoM growth). Prior to this, she led the product and design team at DogVacay (sold to Rover.com) and the innovation department at Deutsch. She also invented the electric bike, the Copenhagen Wheel, a TIME Magazine Best Invention.

Everydae is an online SAT digital tutor that gets you top scores without the stress. Affordable, effective, and fun, Everydae's secret is their revolutionary bite-size online micro lessons that match short attention spans and busy schedules. Everydae's team believes that a lack of money shouldn’t stand in the way of realizing your potential, which is why they're democratizing access to affordable, personalized learning so that anyone can level-up in life.

Connect with Christine Outram

Some of the Topics Covered by Christine Outram in this Episode

What is Everydae, where the idea came from, and how it got started
Christine's background in product and digital design and interest in tech and education
The steps taken to actually develop Everydae
Christine's role as CEO
Marketing and sales as a direct-to-parents product
Customer acquisition and launching during the COVID-19 pandemic
In-house versus outsourcing for running paid acquisition
Relationship and email marketing
Their experience with Wefunder, why they decided to go the crowdfunding route, and what they did to ensure its success
"Mom and pop angels"
Everydae's team
Distribution of funds post-fundraising
Their approach to content creation and breadth versus depth
Collecting and incorporating consumer feedback
Balancing short-term and long-term plans and goals
The business model and pricing structure for Everydae
Christine's background as an architect, her time at MIT, and inventing the Copenhagen wheel
Christine's advice and book recommendations regarding product development
What's next for Everydae
What fuels Christine
The biggest challenges Christine and her team have faced in building Everydae
How Christine recharges away from work

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