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In this episode, our host Behrad Mirafshar welcomes Loïc Sattler, the Director of Design Experience at Valtech, and that had the opportunity to work with impactful brands like Adidas, Mercedes, Dior, Caran d'Ache, Piaget, Volkswagen, Vacheron Constantin, Hublot, IKEA, l'Oreal, BMW, Sony, Leica, to name a few. 

The conversation kicks off with the topic of Experience Design and the crucial need for businesses to undergo digital transformation in this day and age. Loïc shares his insights on Design Thinking and Systematic Design, emphasizing the importance of adopting a conscious attitude towards growth.

The duo also talks about how to deal with situations where businesses approach with a pre-existing knowledge of their problems, and how as designers, it's essential to spot the challenges, map them, and push people to transform.

Managing client expectations can be a daunting task, and Behrad and Loïc delve into their experiences in managing design projects and dealing with executives and stakeholders. 

They highlight the importance of hiring a talented team that can address client problems and transformations, with a diversity of designers that bring different traits and complement each other.

Building trust between the client and you as a manager is paramount, and Loïc shares his tips on how to achieve this. 

Finally, they wrap up the episode with a discussion on circular design and its significance in creating sustainable design solutions.

Tune in to this insightful episode and get a glimpse of the world of experience design and digital transformation through the eyes of an expert!


Follow Loïc Sattler on LinkedIn here.