The Dream Bigger Podcast Laney Crowell, Founder of Saie Beauty: Building Saie to $100M+, Creating Hero Products, Hiring Tips & More
Jul 1, 2025
Laney Crowell, Founder and CEO of Saie Beauty, discusses her journey scaling the clean beauty brand to over $100M. She shares insights on the hero products that fueled their growth, such as the Glowy Supergel. Laney emphasizes the importance of quick decision-making and shares her experiences with fundraising and hiring. Balancing entrepreneurship with motherhood, she highlights how personal experiences shape her brand. Additionally, she offers tips for creating community and what makes job applicants stand out at Saie.
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Power of Speed in Scaling
- Speed in decision-making is a critical advantage when scaling a business.
- Moving fast allows correction later and helps capture market share quickly.
Build In-House Community Teams
- Build community in-house with a dedicated team rather than outsourcing.
- Host small events or meetups even at cafes to foster genuine connections.
Balancing Motherhood and Launch
- Laney managed the launch of Saie while pregnant and postpartum with a newborn.
- She once reassured her daughter that there was a huge warehouse full of Saie products, easing her worries.