The Jason Levin Show #48: Mara Huberman - Here's Why Shocking Content Goes Viral w/ Citizen's Social Media Manager
Mara Huberman is a social media manager at Citizen where she goes viral everyday with shocking content. She was previously at New York Post where she grew their YouTube 600%. Mara is also the author of a raunchy haiku book called 575 and is the funniest sommelier you'll ever meet.
(00:54) Why The Internet Loves Shock
(06:05) How Mara Went Viral With A Shocking TikTok
(11:00) Growing the New York Post's YouTube
(19:25) Mara's Video Editing Tool of Choice
(23:25) Mara Reads Haikus
(27:41) How to Be a Fancy Wine Drinker
(42:51) Citizen's Marketing Machine
Jason Levin is an NYC-based marketing consultant for startups like Product Hunt, Jam.dev, and more. Every week, he shares tactics for organic social media growth for startups in his newsletter Cyber Patterns to 15,000+ readers.
You can follow Jason on: Twitter, YouTube, LinkedIn, and Instagram
Past guests of The Jason Levin Show include: Eric Jorgenson, Greg Isenberg, Jack Raines, Paul Millerd, Mike Solana, Danny Miranda, Billy Oppenheimer, Jack Rhysider, Ben Wilson, and more.