Pia Betton links design thinking to business. Originally from Denmark, Pia’s 20 year career spans brand development, corporate design, design research, innovation and communication. Her international client portfolio covers private companies from many different industries like Lego, Bosch, Bang & Olufsen, and Carlsberg. In this episode of First Things First, we talk about the challenge of growth, the challenge of change, and the challenge of Design Thinking.

First Things First is produced as part of Frontier Media. Learn more at www.frontier.is

Host: Paddy Harrington

Producer and Editor: Max Cotter

Frontier’s sponsor music is an edited version of “sketch (rum-portrait)” by Jahzzar from the album “Sketches.” The original can be found at http://freemusicarchive.org/music/Jahzzar/Sketches/sketch_rum-portrait_1585

This episode features an edited version of “Tweedlebugs” by Podington Bear from the album “Daydream.” The original can be found at http://freemusicarchive.org/music/Podington_Bear/Daydream/Tweedlebugs_1497

This episode features an edited version of “Sidewalk Chalk” by Broke For Free from the album “Leaf.” The original can be found at http://freemusicarchive.org/music/Broke_For_Free/Leaf/Broke_For_Free_-_Leaf_-_07_Sidewalk_Chalk

This episode features an edited version of “Shift of Currents” by Blue Dot Sessions from the album “Aeronaut.” The original can be found at http://freemusicarchive.org/music/Blue_Dot_Sessions/Aeronaut/Shift_of_Currents