Today I’m joined by my friend and fellow T-Nation writer Tom Morrison. Tom is a strength and mobility coach from Belfast Northern Ireland who’s seen his YouTube channel grow to half a million. You’ll hear:

• Whether YouTube subscribers or instagram followers are more valuable
• How to leverage Youtube following
• How media growth has changed Tom’s career and life
• A breakdown of some important mobility concepts including the difference between active and passive mobility 
• How to intelligently program variety
• The value of getting published on a notable publication vs building your own library of resources.
• And more