23. How To Write High Converting Copy Using Story Interviews with Jules Dan

Today I’m joined by Jules Dan. He’s a group fitness instructor turned email copywriter and has a passion for stories. His podcast Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK.

Jules is passionate about teaching his audience the power of interviews to really understand people's core desires, motivation for change and why people buy. If you’ve ever dreaded the ‘research’ that goes into writing high converting copy. You need to listen to this. By the end of this episode you’ll learn exactly how he strategically uses his story interview framework that will help you write your next winning promotion.

“Get their full attention from the get-go...” At minute 3:00, Jules tells us about himself and his journey. Hear why storytelling and story style interviewing is the best way to research and write really good copy. Plus, Jules shares how to approach and ask people to share their story.

“Build rapport first to bring their barriers down to be able to talk about their emotions...” At 11:05, hear what obstacles Jules faced while figuring out how to interview properly and the first step you can do now to get started with a story interview. Jules also talks us through the first steps in order to get a good interview including building rapport.

“Slow down and read the audience...” At minute 18:00, Jules dives into the next 2 steps which include reading body language and making sure to get details from people so they don’t skip over parts of their story.

“People will do anything for those who encourage their dreams...” At 26:55, I’m asking Jules what some of the biggest mistakes he sees people make if they were to give this framework a go. Plus, hear how storytelling interviews and our copy relate. Jules shares a good tip about writing copy on a budget!

We’re ending the show with Michelle’s Hot Minute, a few rapid  fire questions where Jules answers the first thing that comes to mind! If you want to connect more with Jules you can join him in his free members area and on LinkedIn. Until next time, happy marketing!

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