In episode 44, Simon talks to Sophie Baron. Sophie is the Founder of UK based parent/baby digital start-up Mamamade; a fast growing direct-to-consumer business. With the use of AI Mamamade creates bespoke nutrient-dense meals for children aged 6-36 months.Originally from New York, Sophie ventured to the UK to undertake a PhD at London School of Economics before becoming Head of Operations at a tech company.