Welcome to The Founder Podcast with Chris Lee, where we dive deep into the art of decision-making. Join us as Chris explores this captivating subject and its profound impact on entrepreneurs, individuals seeking direction, and those striving for success. In this episode, Chris shares his favorite rule, the 10-80-10 rule, shedding light on the behavior of people when it comes to making decisions. Discover why 10% of individuals always say yes, 10% always say no, and a staggering 80% find themselves wavering in indecision. Uncover the fascinating dynamics at play and how understanding them can transform your approach to decision-making. Learn why being an efficient decision-maker is key to progress, even if it means occasionally making the wrong choice. Chris explains why swift decisions, followed by learning and adaptation, are far more valuable than remaining paralyzed by indecisiveness. Embrace the power of decisiveness and witness its transformative impact on your life and business. Explore the psychology behind decision-making in the context of sales. Chris illustrates how helping people make decisions, regardless of the outcome, can actually increase your success. Discover the importance of building trust, both in character and skill, as a foundation for effective decision-making. Discover the delicate balance of providing just the right amount of information to facilitate decision-making. Too much information can overwhelm and confuse, while too little leaves individuals uncertain. Learn to navigate this fine line and empower yourself and others to make confident choices. Don't miss this eye-opening episode where Chris Lee shares his wisdom and insights on decision-making. Subscribe to The Founder Podcast now and embark on a journey towards becoming a decisive, influential, and successful leader. HIGHLIGHTS "The best value that we can bring to society as a business owner, as a salesperson is help somebody get to the decision." "In order for somebody to make decisions, they have to have two things and two things only: trust and enough information." "A confused buyer is not one that will make a decision because a confused buyer now has all these questions that they didn't start out with.” TIMESTAMPS  00:00: Introduction 00:29: The 10-80-10 Rule 01:50: Sitting On The Fence 05:44: Time Is The Ultimate Currency 06:27: Building Trust Of Character 07:11: Trust Of Skill 07:36: Providing “Enough” Information 08:51: Simplify & Condense 10:32: Becoming Decisive

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