Let's Talk Pricing Podcast

How Best to Utilize AI in B2B Pricing

Mar 16, 2023

The guest on this podcast is Kiran, CEO and founder at Rapid Pricer. They discuss the impact of AI in B2B pricing and how individuals without programming expertise can leverage it. They also explore the future of AI in pricing and building an organizational structure for AI solutions. Finally, they highlight the expanding utilization of AI in B2B pricing and offer a workshop on the topic.

15:31

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Episode guests

Kiran

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Episode notes

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Quick takeaways

AI can be utilized in B2B pricing to analyze data patterns and enhance decision-making.

Incorporating AI in B2B pricing requires understanding its capabilities and setting clear integration goals.

Deep dives

The Impact of AI in B2B Pricing

AI has already had a significant impact on various industries, including pricing, and its influence will continue to grow in the future. Although AI may not be immediately visible on the front end of pricing processes, it is already being used in the back end for data storage, processing, and cleaning. Additionally, AI-powered tools can analyze patterns in data, such as customer purchase behavior, providing valuable insights. AI can also be utilized to enhance decision-making in B2B pricing, helping to analyze conversations and understand the intent of potential clients. The automation of pricing processes is set to become more prevalent, making decision-making more efficient and seamless.

Introduction

2min

Incorporating AI in B2B Pricing without Programming Expertise

6min

The Future of AI in B2B Pricing

2min

Building an Organizational Structure for AI Solutions

3min

Utilizing Artificial Intelligence in B2B Pricing

2min

Artificial intelligence is making an impact on many industries and pricing is one among them. While a completely automated pricing solution for B2B is still far away there are many innovations that have already been built specifically for B2B pricing professionals. These innovations can be leveraged today and our workshop will cover on how to do this.

Kiran is the CEO and founder at Rapid Pricer, an Artificial Intelligence based company in Amsterdam that specializes in reducing food waste through real time pricing for retailers. Previously, he had founded CustoLogix in the year 2008 to help retailers leverage analytics and mathematical capabilities for pricing and promotions. Recently, Kiran has also founded Global Launch Base, an internationalization consulting firm in 2021 which helps European companies with international go-to-market strategies and market launches. Biography He has over 16 years of experience launching innovative technologies around the world.

He has consulted on behalf of large consulting companies such as PwC, IBM and Kurt Salmon at some of the largest retailers in the world. His entrepreneurial experiences include successful ventures in the Silicon Valley, Mexico City, Bangalore, Amsterdam and New Delhi. He holds a Bachelor's Degree in Mechanical Engineering with honors from the Bangalore Institute of Technology and an MBA from the Pepperdine University on a full merit scholarship.

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