061: Creating the Rudest Restaurant with Aden Levin from Karen's Diner

In this episode of The Remarkable Project Jay speaks with the co-founder of immersive hospitality company Viral Ventures, Aden Levin, about why reiteration of ideas is so key to ensuring a conversation-worthy customer experience over time, how strong data, customer insights and trusted partners provide commercial and creative validation, and the importance of fine details when it comes to both products and organisations. 

Aden Levin is the co-founder of Viral Ventures, a leading immersive hospitality company that uses data and technology to drive global experiences. They operate 18 venues globally, offering uniquely different experiences which range from the “rude dining” of Karen’s Diner through to creative cocktails at The Alice.

Every aspect of Viral Ventures’ business is focused on creating unusual, unexpected and remarkable experiences that provide customers with something which steps beyond the typical.

Aden’s expertise and experience draws from over 15 years of work in the events industry, stemming from the UK where he co-founded Mainstage Festivals, an outfit who run well-known music festivals in Europe and were featured on hit TV show Dragon’s Den.

These days, via Viral Ventures, he helps pioneer and bring to market quality (and quirky) hospitality entertainment. In 2021 Aden and his business partner James were voted ‘Hospitality Young Entrepreneurs Of The Year’ in the Business News Australia Awards, and Viral Ventures has received multiple other awards and recognition for its ongoing global success.

Remarkable Takeaways

• Why listening and reiteration of ideas is so key to ensuring a conversation-worthy customer experience over time.
• How strong data, customer insights and trusted partners provide crucial commercial and creative validation, even after success.
• The importance of the small touches and fine details when it comes to not only products, but also how businesses and teams are run.

Connect with Aden

Find him on Linkedin

Learn more about Viral Ventures and their venues via their website