REWIND: What’s Next in Retail Media Tech – with Walmart Connect's Diana Finster

We're off this week, so we're re-airing Dave's interview with Walmart Connect's Diana Finster from earlier this month. They discuss:

• Walmart’s approach to closed-loop measurement and omnichannel ROI
• How to balance scale and precision in media strategy
• The launch of Walmart Connect’s Display Advertising API—and how partners like It’sRapid are helping advertisers move faster
• What great creative looks like, and why it’s core to performance
• What Diana is focused on heading into Cannes 2025

We'll be back next with with a brand-new episode of Beyond the Shelf!

Connect with Diana: https://www.linkedin.com/in/dianabethge/ 

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker