Study on Stereotypes in Search Engine Auto-Complete

Researchers looked at how search engines reinforce stereotypes through auto-complete suggestions. In particular, they studied how Google and Ducktacko moderate certain stereotypes more than others. While Google effectively moderates stereotypes related to sexual orientations, ethnicities, and nationalities, it falls short in moderating gender-based stereotypes. The study highlights the need for transparency from search engines and raises questions about the influence of such suggestions on people's thoughts and behaviors.