It can be difficult to convey what a B2B software tech start-up does to someone who is unfamiliar with the field. Jonathan and Brett have an open and honest discussion about some of The Juice's product marketing and positioning challenges. They stay calm and collected by having a great support system at home and constantly keeping the big picture in mind.

0:00 Intro
0:55 Conversation
2:07 Support system
4:50 Product messaging
7:50 Spotify for B2B recourses
8:28 Nominated for startup of the year
10:04 Audience pain points
15:24 Gaps in the business
18:24 Vision
20:55 Data-driven goals
26:00 Outro

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How we are working on product messaging and positioning at The Juice