The Journey of Elite Hoops App

Jordan Morgan discusses his experience with developing and launching the Elite Hoops app. He explains that the app solves a specific problem for basketball coaches by allowing them to record and share plays with their teams. Jordan highlights the value proposition of the app and how it differentiates from existing solutions in the market. He also emphasizes the importance of charging a higher price for the app, which allows for a more sustainable business model. Jordan shares his marketing approach, including using Instagram and building a mailing list to generate interest and drive downloads. Overall, he describes the app as a culmination of his experience as an indie developer and his desire to create an app that provides value to a specific target audience.