Let's Talk Loyalty Winning Over the Fickle Customer: Marigold CMO Ashley Deibert shares insights from the 2025 Consumer Trends Index (#650)
Our guest today is Ashley Deibert, Chief Marketing Officer, Marigold.
Ashley leads marketing at Marigold and oversees global go-to-market strategy, brand positioning, and expanding the company’s presence across North America, Latin America, EMEA, APAC, and Japan.
Ashley is recognized for her ability to overhaul marketing infrastructures, define go-to-market strategies, and scale multi-million-dollar growth globally.
We cover lots of ground in this conversation, while digging into a new report from Marigold, The 2025 Consumer Trends Index (CTI).
The report examines what makes today’s consumers tick and offers insights across multiple dimensions of cross-channel marketing and explores how brands can create relevant marketing experiences that turn customers from fickle to faithful.
The Wiser Loyalty podcast series is created in partnership between Let’s Talk Loyalty™ and The Wise Marketer™ and this episode is hosted by Bill Hanifin.
Show Notes:
2) Marigold
3) The 2025 Consumer Trends Index (CTI).
4) The First 90 Days: Critical Success Strategies for New Leaders at All Levels by Michael D