ON TODAY'S EPISODE:
Keeping up with ever-evolving customer goals can feel like chasing a moving target. In this week's episode of Impact Weekly, Johan and Lincoln unravel the mystery behind continuous goal alignment. They break down strategies for understanding, tracking, and staying in sync with customer goals, offering critical insights on joint accountability, maintaining customer relationships, and driving long-term success.

THIS WEEK'S QUESTION:
“I know Goal Discovery is important but how often should I update the goals with the customer?”

TOPICS BEING ADDRESSED:

• The psychology of “because” in communication and how it improves customer cooperation
• The importance of reminders and joint accountability in maintaining alignment with customer goals
• Strategies for integrating goal discussions naturally into customer interactions and adapting to changing objectives

QUOTES:
Lincoln Murphy: “If I don't know what's going on with you, I can't help you achieve your goals. Joint accountability is key.”

Johan Nilsson: “Customers are happy to update you, but they need reminders. Make it part of your routine to stay in sync.”

Lincoln Murphy: “You can't become super attached to achieving goals, sometimes things change. Adaptation is part of success.”

Johan Nilsson: “Discussion around goals needs to be natural. It's not a one-time thing; it's a continuous dialogue.”

Lincoln Murphy: “Look for triggers and milestones that might affect the customer's ability to achieve their goals. Be proactive.”

Do you want more of this? Check out Impact Academy for interactive Customer Success training programs. https://www.impactdemy.com/

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