The Reality of Black Friday Sales

Black Friday has transformed into a major retail event in Australia, significantly impacting spending patterns during the holiday season. Retail analysts indicate that the discounts offered are not merely strategies to offload unsold stock but instead are meticulously planned well in advance. This change has shifted consumer spending from December to November, creating a peak shopping period that retailers prepare for throughout the year. While retail sales growth currently lags behind long-term averages, the recent influx in November sales suggests a strategic alignment in the marketplace.