lWhether we like to admit it or not, the outdoor industry can sometimes feel like an exclusive club. If you didn’t grow up camping, hiking, canoeing, or mountain biking, all of the gear, specialized clothing, and different types of footwear can feel cumbersome and overwhelming to say the least. Enter Lindsey Lindemulder and her team at Merrell, industry leaders in the outdoor footwear space, who are actively seeking ways to expand access to the outdoors so that everyone can enjoy the simple power of time spent in nature.

As Merrel’s Senior Director of Brand Marketing, Lindsey understands the importance of establishing a brand that feels approachable and inclusive, whether you’re an experienced hiker or a total novice. In this episode, we talk about representation in the outdoor industry, Merrell’s approach to sustainability and their 2025 goals, and answer the question, “when did self-care get so hard?”

Show Notes

Key Words: Merrell, Merrell Footwear, Footwear, Outdoors, Outdoor Industry, Nature, Marketing, Biophilia, Biophilic, Sustainability, Sustainable Design, Recycling, Recycling Program, Inclusivity, Representation, Diversity, Self-Care, Wellness, Recreation

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The Simple Power of Being Outside with Merrell’s Lindsey Lindemulder