Making It with Jon Davids
172 - How To Make $130M Selling Hoodies | Aviator Nation
Feb 25, 2025
Discover the incredible journey of Paige Mycoski, who transformed a mere $500 into the thriving fashion brand Aviator Nation, now valued at $130 million. Learn how her unique designs and relentless drive garnered a passionate following despite challenges, including the pandemic. The conversation also emphasizes the importance of quick decision-making and adapting to market needs, inspiring aspiring entrepreneurs to seize immediate opportunities rather than get lost in long-term plans.
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Quick takeaways
- Paige Mycoski transformed a $500 investment into a $130M brand by embracing experimentation and seizing opportunities at local markets.
- The COVID-19 pandemic tested Aviator Nation's resilience, prompting a strategic fire sale that generated $1.4 million in one day and boosted brand visibility.
Deep dives
Paige's Journey into Fashion
Paige's journey as a fashion designer began with a $500 investment in a sewing machine and thrift store t-shirts. Through experimentation, she developed a unique hand-stitched design that garnered attention and demand, leading her to sell at local beach fairs. The pivotal moment came when she made $8,000 on her first day selling at Venice Beach, solidifying her concept and motivating her to expand. By 2009, this hard work culminated in the opening of her first store, signaling the start of her growing brand, Aviator Nation.
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