Making It with Jon Davids 172 - How To Make $130M Selling Hoodies | Aviator Nation
Feb 25, 2025
Discover the incredible journey of Paige Mycoski, who transformed a mere $500 into the thriving fashion brand Aviator Nation, now valued at $130 million. Learn how her unique designs and relentless drive garnered a passionate following despite challenges, including the pandemic. The conversation also emphasizes the importance of quick decision-making and adapting to market needs, inspiring aspiring entrepreneurs to seize immediate opportunities rather than get lost in long-term plans.
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Aviator Nation's Humble Beginnings
- Paige Mykoski, founder of Aviator Nation, started by reselling thrifted t-shirts with her own designs.
- Her unique style gained popularity at Venice Beach, leading to $8,000 in sales on her first day.
Niche Appeal and Steady Growth
- Aviator Nation's niche, high-priced clothing fosters a loyal following.
- The brand's polarizing designs contribute to steady, cash-flow-driven growth.
Crisis-Driven Success
- During the COVID-19 pandemic, Paige Mycoski directed her team to sell all inventory online.
- This move generated $1.4 million in one day, boosting brand visibility on social media and driving significant growth.