A software veteran of 25 years, Jonathan has held leadership positions in major US software companies, such as Aspect Software, Verint and NICE Systems. Jonathan co-founded OCX Cognition Inc., an AI platform focused on improving retention outcomes for large B2B companies. After selling part of his shareholding and maintaining a board position, Jonathan then founded Anthrolytics in 2021. Anthrolytics combines behavioural and data science to predict the next likely behaviour of employees or customers. Anthrolytics proprietary Predictive Behavioural Analytics SaaS platform allows major B2C and contact centre companies to predict customer churn and likely upsell. For employees, the platform predicts likely resignations, unplanned absence, and the drivers of the predicted behaviour. In addition to these activities, Jonathan is on the advisory boards of two other SaaS start-ups and occasionally lectures on go to market strategies for University of Buckingham.