In this episode of Beyond the Inbox, I’m joined by Candace Cui, a growth marketer at Biotics. Candace shares insights into the development and launch of their innovative product, Z Biotics. She discusses the importance of customer education and transparency in the health and beauty industry, as well as the role of content marketing in building consumer trust. Candace also dives into their omnichannel approach to branding and the challenges of addressing objections in a market saturated with similar products.

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