Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 10

In this podcast episode, Michelle Frechette and Corey Maass dive into the intricacies of optimizing their website's homepage and refining their pricing strategy for their product, OMGIMG. They discuss the importance of incorporating captivating images above the fold to enhance user engagement and consider the visibility of pricing information in the website navigation menu. The conversation also delves into the value of lifetime deals and the potential for a secondary market. Throughout the discussion, they emphasize the iterative nature of website development and the collaborative effort required to continuously improve user experience and drive conversions. Tune in for insights into effective homepage design and pricing strategies for online products.

Top Takeaways

• Importance of Homepage Optimization: They recognize the significance of having a captivating image above the fold on their website's homepage. Michelle suggests adding an image to make the page more visually appealing and engaging for visitors.
• Consideration of Pricing Visibility: Michelle points out the absence of a pricing link in the website navigation menu. They discuss the importance of prominently displaying pricing information for potential customers, as it's often one of the first things visitors look for on a website.
• Value of Lifetime Deals: Corey mentions the success they had with offering lifetime deals during Black Friday sales. They discuss how some customers prefer lifetime deals and how others may collect them without immediate use, indicating potential interest in a secondary market for such deals.
• Continuous Iteration and Collaboration: Michelle and Corey plan to collaborate on optimizing the homepage together. They emphasize the importance of treating the homepage as a living document that requires regular updates and refinements based on feedback, observations, and evolving business needs.

Mentioned Links

• Matt Cromwell
• Zoom
• StreamYard
• WP Builds 
• WP Coffee Talk
• WP Constellations
• Give WP
• Post Status
• WordCamp
• Appsumo

🙏 Sponsor: WordPress.com

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🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status  podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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