Engineering Calmer Agencies & Consulting Firms: Calm is the New KPI Work on a Consistent Message and Marketing System to Prepare For Maintenance Mode with Michelle Mazur
No one is bored with your business but you.
The last month or two, we've been talking about maintenance mode–the idea that you can create a business that can kind of run itself. There are systems and processes set up, so everyone knows exactly what they need to do.
The same kinds of systems and tools that you would use to prepare your business for maintenance are the SAME ones that you would use to free up capacity and prepare your business to scale.
And that means that spending time setting up repeatable processes and checklists and automation has a HUGE return on your investment of time and effort.
But, what, PRECISELY, do you need to DO to get your business prepared for maintenance mode?
The first step is to zoom out and look at the end goal–what your business will look like, feel like and run like IN maintenance mode.
The second step of preparing for maintenance mode requires you to think about your business as an ecosystem. In order for you to step away, every part has to operate smoothly.
SO how do you prep each PART of your business for maintenance? What do you need to consider and what are some tactics that you could use to help you get there?
Michelle Mazur is the founder of Communication Rebel, a Messaging Coach and Author and she's the voice in my head when it comes to my own marketing and messaging, telling me that consistency is the key to success.
Consistency in your messaging means that you don't have to reinvent the wheel every quarter. It means you know what you need to say and you know to whom and how you need to say it. And it’s the first part of being able to prepare your business for maintenance mode.
Listen to the full episode to hear:
- How to build your company’s communication bible: the Brand Message Guide
- Why consistency and repetition aren’t boring to your audience
- How to experiment in order to optimize and minimize, so you’re marketing where it counts
- What to do when you hit a dip in sales or engagement
Learn more about Michelle Mazur:
Learn more about Susan:
- LinkedIn @thesusanboles
Grab the Calm Service Design + Delivery Swipe File here