The Amy Porterfield Show #62: How to Create a Project Plan for Your Next Promotion
You know me--I teach what I know best. And what I know by now, more than anything, is that the key to making a sales plan work is having a proven, foolproof system.
So today, I'm going to walk you through my project management system, line by line. This is one I've spent hours mapping out with my team. Some of it will be familiar to you, but it's in the little details that you'll find the most value--the tiny things that make your promotion polished, professional and, most importantly, effective.
Another great thing about putting together a promotion with this system is that it sets up your content to be "evergreen"--meaning you can use it over and over again to sell your product and build your business.
There's a lot of content in this post and in the podcast. But don't worry. I've put together a special checklist for you, so that you can put all this information into action right off the bat. No matter what kind of promotion you're planning, this checklist has all the basic steps you need to make sure it launches successfully.
Click here to download it instantly.
EPISODE FREEBIE Click Here to Get "The Project Plan Checklist"
I divide all my promotional planning into three categories:
- The Pre category is everything you do before the cart opens (i.e., your product becomes available for sale).
- The Live category is everything you do when the cart is open.
- The Post category is everything you do after the cart closes.
I've launched promotions in the past that I've had just a few weeks to pull together. As my business has grown, I've had more time to plan and prepare. But here's the thing: it's never enough time! Let me encourage you to always get started on this system earlier than you think. There will always be last-minute tasks that have you scrambling. That scramble will be a lot less stressful, the sooner you get started. (Right now, I'm already starting on this system for a promo set to launch in October!)
Category #1: Pre-Promotion
Category #2: Live Promotion Maintain the New Customers Area
Category #3: Post Promotion Shut Down Ads Redirect Promo Pages to Your Waitlist Remove Promotional Imagery from Website/Social Media Celebrate!
I’m always ready for a virtual champagne toast by the end of the process. I also send out thank-you notes to everyone who has helped: team members, affiliates, experts, etc.