64 / Managing User Feedback to Prioritize Your Product Roadmap

Product leaders need to be astute prioritizers. That means we have to say no – a lot. To the sales rep begging us to build “the next big thing.” And to the customer account rep pleading for a flashy new feature. The response from Keith Frankel to these cries for help is, “Make your case. Tell me why. Show me the user feedback for why we should reprioritize our long-term roadmap.”

In this episode of the Product Momentum Podcast, Sean checks in with Keith Frankel, co-founder and CEO at Parlor.io. Parlor is a widely popular feedback management system for SaaS teams. Gathering and analyzing user feedback is key, Keith explains. As a product leader at HubSpot and chief product officer at educational technology startup called Firecracker, Keith recalls telling his reps, “I will prioritize anything that you can prove to me will have a material impact on this business, but I just cannot chase after every shiny new object.”

Sound familiar?

Faced with competing business cases and insufficient budget to do both (or either), Keith and his team created Parlor – a product designed for product people. It engages users at multiple levels and serves as a “tie-breaker” of sorts that drives decision-making wisdom through customer insights that align product and customer-facing teams.

Listen in to get Keith’s inside scoop on a super-interesting experiment he’s running that completely rethinks the role of internal meetings and their impact on workplace productivity in a remote-first environment.

Finally, be sure to catch Keith’s three paths to innovation. Cool stuff, indeed.

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