Creating a Referral Network That Actually Works with Lee Rosen | First Flight #12

When family lawyer and podcaster Lee Rosen talks about referrals, he doesn’t call them a network. He calls them friends. He explains why you only need about 20 trusted relationships to sustain a thriving practice, how genuine curiosity and consistency outperform traditional “networking,” and why lawyers make some of the most powerful referral partners across practice areas. Lee also shares how thoughtful gestures, not referral fees, build long-term goodwill and how social media can strengthen real-world connections when used with intention. Then, ALPS Insurance’s Rio Laine joins host Adriana Linares to cover the risk-management side of referrals, including documentation best practices, appropriate thank-you gifts, when to decline referrals, and why every solo should have a backup attorney and succession plan in place.

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