Motley Fool Money The Summer of Beer and Whiskey
Jun 30, 2020
Discover the fascinating tale of how baseball nearly faded away in the 1880s. A new team owner in St. Louis revolutionized the sport with groundbreaking ideas like selling beer at games. Uncover the impact of affordable tickets and Sunday games that transformed baseball into a beloved pastime. The discussion offers a unique glimpse into the history of America's favorite sport and the creativity that saved it.
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Von der Ahe's Baseball Revolution
- In the 1880s, baseball struggled financially due to restrictive rules like no Sunday games or beer sales, and high ticket prices.
- Chris Von der Ahe, a St. Louis grocer and saloon owner, bought a team and changed this.
Untapped Demand
- Von der Ahe's success stemmed from his understanding of untapped demand.
- He lowered prices, offered beer, and held Sunday games, attracting large crowds.
