Marketing Spin - Episode 053

Today, on the Partners for Prosperity Podcast, Todd Strobel and Kim D.H. Butler dissect marketing spin as it applies to life insurance. Kim defines what marketing spin is as Todd explains how it affects different financial products and what we “know.”

They look at buzzworthy terms and all of the alternate names given to whole life insurance strategies, and why those terms may have a legitimate use to open minds. Finally, they look at how life insurance breaks through the negative spin the media has put on it.

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Show Notes:

[0:00] Prologue

[0:18] Intro

[1:07] What is Marketing Spin?

[1:42] Alternate names for Whole Life with PUA Rider

[5:19] Dig a Little Deeper

[7:55] A More Unique Look

[10:31] The Stock Market and the Economy

[13:24] Terms Around Marketing Spin

[16:08] Summary

[16:55] Financial Planning Has Failed

[17:46] Outro