In this episode of "Into the Magic Shop," Dr. Jim Doty hosts behavior scientist, author, Stanford professor and founder and director of the Stanford Behavior Design Lab, BJ Fogg, to explore the nuances of behavior change and habit formation. With a background influenced by his Mormon upbringing and missionary work, Fogg distinguishes between persuasion and habit change, emphasizing the importance of ease and alignment with personal motivations. They discuss overcoming barriers to change, such as fear of failure and reliance on fluctuating motivation. Fogg's book, “Tiny Habits” highlights how small successes can shift identities, and they consider the role of hypnosis in this identity shift. The conversation also covers the psychological aspects of change, the value of self-compassion, the impact of positive interactions, and the importance of fostering success in others to strengthen relationships.