In this engaging discussion, Chris Plante, Editor-in-chief of Polygon, dives into the booming world of anime, now worth around $20 billion globally. He reveals how anime has transitioned from niche to mainstream, driven by platforms like Netflix. Plante also touches on the cultural and economic impacts of this shift, raising concerns about problematic aspects of the medium. Along the way, the conversation meanders into how climate change affects cherry blossom seasons and the surprising resurgence of landlines in our digital age.
The rise of streaming platforms like Netflix has transformed anime from niche content into a massive cultural phenomenon embraced by younger audiences.
Despite its mainstream popularity and diverse content, anime still faces outdated stereotypes and representation issues that complicate its cultural acceptance.
Deep dives
Anime's Mainstream Breakthrough
Anime has transitioned from niche content to a widely embraced form of entertainment, particularly among younger audiences in the United States. This shift is attributed significantly to the accessibility of streaming platforms such as Netflix and Crunchyroll, which provide a vast library of titles that can be easily accessed by viewers. Unlike previous generations that struggled to find quality anime, today’s youth can enjoy an extensive range of genres and styles at a low cost, allowing them to explore anime without barriers. The influence of these platforms has led to a dramatic increase in anime's popularity, which is even surpassing traditional American entertainment like the NFL in viewership among Gen Z.
Diverse Content Reflecting Varied Interests
The anime genre boasts an impressive variety of content, catering to a wide array of interests and identities, which has contributed to its growing fanbase. From cooking and sports to fantasy stories targeting queer audiences, anime offers something for everyone, making it relatable to diverse groups of people. This inclusivity is particularly appealing to Gen Z, who appreciates representation across race, ethnicity, and sexual identity. The ability to find personalized narratives within this medium fosters a sense of community and belonging, drawing more viewers into the anime world.
Cultural Evolution and Perceptions of Anime
Despite its growth in popularity and economic impact, anime still grapples with outdated perceptions that label it as a niche or 'nerd' entertainment form. Many people continue to associate anime with specific, often exaggerated stereotypes, which overlooks the broad spectrum of stories and characters present in modern anime. The presence of problematic representations, specifically of women and people of color, also complicates the discourse around anime. However, as the creators and consumers of this content evolve, so too do the narratives, ultimately pushing towards a more nuanced understanding of anime as part of mainstream culture.
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“Anime is colossal. In terms of raw revenue, anime and the NLF are tied at about $20 billion in [annual global] revenue,” said Chris Plante, editor in chief and co-founder of Polygon at Vox Media. “When you think of anime, it can be seen as niche, but the reality is that couldn’t be further from the truth.”
On the show today, Plante explains anime economics, what’s behind the rise of anime in the United States and some of the problematic aspects of the medium.
Later, we’ll discuss how climate change is impacting cherry blossom season and why the commercial real estate crisis could be a big problem for regional banks.
Later, one listener calls in on a landline about landlines. And, this week’s answer to the Make Me Smart question comes from a digital illustrator based in Long Beach, California.