47: Why Most Strategies Fall Short of Their Aspirations

In this episode, Steve breaks down why so many business strategies fall flat. He shares why traditional budgeting—rigid, fear-driven, and often disconnected from reality—sets teams up to fail. Instead, he champions forecasting: a more flexible, forward-looking way to plan. You'll learn the two big mistakes companies make when setting goals—and why bold visions need bold (not timid) strategies to back them up.

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