In the first episode of 2025, host Jack Chambers-Ward is joined by Jamie Indigo, an expert in technical SEO and an overall delightful human being.

Jamie guides Jack through the findings from the 2024 Web Almanac's SEO chapter including technical data changes over recent years, offering insights and predictions for the future.

Jamie also highlights AI's rising influence, the importance of robots.txt, Core Web Vitals updates, and structured data advancements.

Follow Jamie:

Website: https://not-a-robot.com/
LinkedIn: https://www.linkedin.com/in/jamie-indigo/
Bluesky: https://bsky.app/profile/not-a-robot.com
Rich Snippets: https://trafficthinktank.com/rich-snippets/

Resources

Web Almanac 2024 - SEO Chapter: https://almanac.httparchive.org/en/2024/seo
Performance chapter: https://almanac.httparchive.org/en/2024/performance
Maggie Appleton Dark Forest: https://maggieappleton.com/ai-dark-forest
https://youtu.be/1OvasjokuaA?si=UBNiK07uyWHjd2HX by Jess Sankhavaram-Peck

Chapters

00:00 Welcome to 2025: Kicking Off the New Year
01:11 Sponsored by SE Ranking https://seranking.com/?sou1=influencers&gr1=podcast&tg1=search_with_candour&kw1=com_first_ad&utm_source=influencers&utm_medium=referral&utm_campaign=com_first_ad_search_with_candour
02:45 Introducing Jamie Indigo: Technical SEO Expert
03:56 What is the Web Almanac?
04:43 Exploring the Methodology: Data and Analysis
13:47 Dynamic Rendering and Robots.txt: Trends and Changes
20:44 Meta Robots Directives: New Data Insights
29:03 Canonical Tags Explained
29:37 Consistency in SEO
33:53 JavaScript and SEO Misconceptions
34:51 Structured Data Insights
39:34 The Role of Knowledge Graphs
46:10 Core Web Vitals Update
50:05 Wrapping Up and Future Plans

Icepick Surgeon bonus excerpt on the making of the Unabomber