AI Snips
Chapters
Transcript
Episode notes
First Hire Paid on Commission
- Noah Kagan's first hire at AppSumo was paid 25% commission on closed sales.
- He paid himself zero dollars the first year and reinvested profits to grow the business.
Use Equity Carefully with Vesting
- Use equity sparingly and only with trusted, long-term partners.
- Implement vesting schedules with cliffs to protect the company's interests.
Marketing Budget Funnel Allocation
- Allocate marketing budget with about 25% top funnel, 25% middle funnel, and 50% bottom funnel.
- Prioritize spend based on return on investment for each funnel stage.