Kris Tait joins us to discuss the vast world of digital performance marketing and how automation, data, and optimization play an important role.
In this episode you will learn:
- What is performance marketing? [3:29]
- How can advertisers take advantage of these tactics? [13:04]
- The importance of quality data in performance marketing [20:19]
- Human value performance marketing [25:30]
- How does Croud optimize? [29:05]
- What are the best KPIs in this industry? [34:02]
- Roles available at Croud now [39:11]
- Typical tools at Croud [42:43]
- What clients work best for Croud? [48:56]
Additional materials: www.superdatascience.com/481
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