We have a very special guest for you today and probably someone who needs no introduction. César Azpilicueta, captain at Chelsea FC and founder of the eSports team, Falcons, joins us for an awesome episode!

This was a conversation I was really looking forward to because I wanted to get to know César not as a footballer, but as a person, a leader, and a businessman. I hope you are ready for a masterclass on building a personal brand around values and how César delivers against those values across his multiple projects and initiatives. We discussed:

The framework César uses to decide how he gets involved in different projects.
We talk in detail about his eSports team, Falcons, including their remarkable levels of growth, their social media strategy, and the way they approach commercial partnerships.
We also talk about the eSports category and why other footballers are interested in the space.
Finally, César shares priceless lessons on leadership both on and off the pitch.

I had high expectations for this interview and I was pleasantly surprised but how much fun and how much I learned from speaking with César. I honestly hope you enjoy the interview as much as I did!

Finally, remember that WFS Europe will travel back to Sevilla on September 20-21. Will you? We have a wide selection of tickets available for those who want to help shape the future of football. Visit www.worldfootballsummit.com and buy your ticket right now!

World Football Summit is where the football industry meets.

This podcast is for leaders who want to shape the future of the football (or soccer) industry. On this show, we will bring you closer to the people and the organizations who are driving change in the sports business industry all over the world.

You can learn more about us on:

Mass Marketing for Massive Value with Jordan Ostroff of LegalEase Marketing and Jordan Law