Female Startup Club 6 quick questions with Samantha Brett, Founder of Naked Sundays (part 2/2)
Today we’re learning from Samantha Brett who is the founder of Naked Sundays.
Naked Sundays is an Australian SPF brand aimed at inspiring the next generation to love and wear SPF every single day with fun, easy to use sunscreens.
This is a really inspiring story and we’re going to break down her secrets to success, what makes a brand pop and what you need to know about regulations when building a sunscreen brand.
I absolutely loved hearing about why Samantha decided to keep this venture a secret from the public for 9 months. She realized that sunscreen is complex, it’s made by chemists, and she's not going to be the one in the kitchen mixing this herself. Instead she's getting someone to make the best of the best, but will anyone really take it seriously with her name on the brand? So she didn't tell anyone about being a founder. This is the first time I've heard of something like this on the show, and I find it such an interesting approach. Samantha didn’t want people to think that I was just doing this for the sake of it.
Another part that made this journey a little more complicated than manufacturing your regular beauty products, is that there is a strong barrier to entry in the sunscreen space. It is classed as a medication in Australia and classed as a drug in America. Those are things to really think about before diving into the space. Even when it comes to advertising rules, you should put on a warning *reapply regularly*, on social media, podcasts, influencers, the whole mix. You can’t give a testimonial. It's pretty crazy stuff.
And while I’ve got you here! One quick thing. I’m giving away copies of my book over the next 2 weeks. All you need to do is make a cute video on Tiktok about the Female Startup Club podcast; send it to me by email to hello@femalestartupclub.com and your copy will be on the way.
Let’s get straight into this episode! This is Samantha for Female Startup Club
**Avoid prolonged sun exposure, make sure you re-apply frequently in accordance with directions. Remember, sunscreen is only one component of sun protection so always wear a hat, protective clothing and eyewear when you’re in the sun.
LINKS WE MENTION:
Naked Sundays' Instagram
Samantha's Instagram
Female Startup Club's Instagram
The BOGO App Website
Doone's Instagram
Doone's TikTok
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