Today I'm talking to a fellow personal branding person (which means so many different things to so many different people!): Sophie Lee, founder of Electric Peach!
Sophie doesn't just want to help people who are interested in making money. She’s putting the powerful brand storytelling tools she’s learned how to leverage over her career into the hands of people who are trying to change the world for the better: mission-driven, impact-driven businesses and female founders with something to say.
(She is also a fellow disco-ball-loving, collaboration-not-competition, sparkly badass; you can see why we get along!) ❤️
One of the themes we discuss over and over in this episode is about what it means to use one's voice. Sophie is all about empowerment of people's voices, specifically people who want to make positive changes in the world, and helping them harness the power of communication to do just that. Hearing Sophie’s journey makes it clear not only that she really knows her stuff, but also that she’s finely honed her personal values, her sense of self, and her own commitment to using these tools for good.
In this episode:
- Teaching English to the Czech government
- Joining the Disney “cult” in Shanghai
- “Journalism” in China
- The UK press’s misery machine
- Accidentally becoming a marketer
- The entrepreneurial bug
- A toxic relationship, and a new business partnership
- Becoming known for UGC (user-generated content)
- Building The Joyful for actual purpose-driven businesses
- Becoming Sophie Lee and Electric Peach
- Communication instead of polarization
- Empowering people to communicate their messages with passion and clarity
- What Sophie shares
Find Sophie:
❤️
Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand
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