Strategy Candy: Strategy | OKR | Product Management OKR for Tech Leaders - How they actually work (and where they go wrong) with Andrew Murphy
Apr 11, 2025
Andrew Murphy, founder of Tech Leader’s Launchpad, dives into the real-world challenges of implementing OKRs in tech. He discusses the pivotal shift from output-focused work to outcome-based results, sharing his journey of lessons learned over 18 years. Andrew emphasizes the dangers of setting OKRs too early and mistakes in leadership culture that can undermine their effectiveness. He also highlights the importance of aligning team and organizational objectives and offers practical strategies for integrating product discovery with OKRs for better decision-making.
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Career-Shaping Early Anecdote
- Tim Newbold shared a pivotal early career moment where a senior colleague revealed none of his 18 years of work reached production.
- This sparked Tim's obsession with outcomes over outputs and led him to OKRs to measure real impact.
Most Features Go Unused
- 80% of software features are rarely or never used, adding user experience debt and complexity.
- Building more features without value creates maintenance burdens and degrades product usability.
Keep OKRs Focused and Clear
- Focus on one objective with two to three key results to drive clarity and avoid overload.
- Include why the objective matters and separate key results from initiatives for true outcome focus.