Keys To The Shop : Equipping Coffee Shop Leaders 523: Encore: How We Ruin Specialty Coffee Experience
We suck at fulfilling the implied or explicit promises we make through our coffee shop marketing. Smiling faces with beautiful drinks and a clean environment with plenty of verbiage about values and mission. Lots of good vibes. That all tends to fall away once the customer gets in the space and experiences the reality of our operations. This disconnect and over promise/underdeliver cycle is why customer lose trust in brands. The good news though is that we don't have to continue playing this well branded, poorly executed game.
Today we are re-airing an episode from way back that is just as relevant as ever. We talking about how we ruin the specialty experience and what can be done to fix this so you can build trust back with customers and have more confidence in your self and your cafes ability to deliver what our marketing says we are about.
Related episodes:
- 321 : Marketing and Moral Injury w/ Josh Tarlo of Kiss the Hippo
- 432 : How to Win in Specialty Retail Coffee
- 406 : Five Ways to Immediately Improve Your Coffee Quality
- Curbing their Enthusiasm : How we put a damper on the customer's experience and what to do instead
ATTENTION CAFE OWNERS w/ 2+ Years of running your brick and mortar....
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LOOKING FOR A COMMUNITY OF SUPPORT, ACCOUNTABILITY, INSIGHT, AND ENCOURAGEMENT?
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The Key Holder Coaching Group master-mind are now taking new applicants for our 4th cohort launching in march!
Click below to fill out your application now!
KEY HOLDER COACHING APPLICATION
INTERESTED IN 1:1 CONSULTING AND COACHING?
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