
Wharton FinTech Podcast
Liberis, CEO - Rob Straathof - Embedded Finance and Small Business Lending
Oct 5, 2023
Rob Straathof, CEO of Liberis, discusses embedded finance and small business lending. Topics include Liberis' platform, business funding options, working with regulators, and the applications of GenAI in business. Rob also reflects on his career and emphasizes the importance of pursuing passion and building relationships.
42:28
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Quick takeaways
- Liberis differentiates itself from traditional lenders by charging a fixed upfront fee regardless of defaults or slower repayments, focusing on positive selection and customer respect.
- Rob Strathoff highlights the significant impact of AI, particularly gen AI, in revolutionizing the fintech and financial services industries, offering efficiency gains, hyper-personalization, and reducing reliance on traditional banking services.
Deep dives
Liberis' Embedded Finance Platform Empowers Small Businesses with Funding Solutions
Liberis is an embedded finance platform that partners with companies like Klarna, Barkly Guard, and WorldPay to provide small businesses with pre-approved funding offers. Through analysis of data on its partner platforms, Liberis streamlines access to capital for small businesses. The company differentiates itself from traditional lenders by charging a fixed upfront fee, regardless of defaults or slower repayments. Liberis' business model focuses on positive selection and customer respect, delivering high customer engagement and acceptance rates. With its solid regulatory and compliance practices, Liberis has transformed into a global platform with partnerships across Europe, the UK, the US, and Canada.
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