Long Shot Leaders with Michael Stein How to generate over 60 billion views with marketing genius and author Brenden Kane
Aug 15, 2022
Brenden Kane is a marketing strategist and author known for his impactful books, including One Million Followers and Hook Point. He dives into his journey from a challenging upbringing to making a splash in Hollywood. Brenden shares how he pioneered early influencer campaigns, revealing the secrets behind generating over 60 billion views. He emphasizes the importance of context over content for virality and discusses his agency's ongoing research into data trends and storytelling to shape the future of content.
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Early Life Shaped His Perspective
- Brenden describes being stuck in the birth canal and learning to use his left hand because his right arm was injured.
- He links that early challenge to heightened observation and reflective behavior in adulthood.
From Mailroom Tasks To Digital Pitching
- Brenden started at the bottom in film studios doing coffee and deliveries before pitching digital ideas.
- He leveraged observations about expensive film promotion to propose cheaper online distribution solutions.
Lead With The Problem That Keeps Them Up
- Identify the exact thing keeping decision-makers up at night and speak to that pain point directly.
- Offer a clear solution that shows you understand their stress to gain openness and buy-in.
