Leaders in Customer Loyalty, Powered by Loyalty360 Loyalty Live Session | Matt Kates, CMO, Prizelogic
Loyalty360 Loyalty Live Interview: Matt Kates, CMO, Prizelogic, and Loyalty360's Mark Johnson discuss customer loyalty/CX trends and the changing industry landscape.
Mark asked Matt to touch on a few topics during their discussion:
• Talk about a brand that’s doing a great job of creating customer loyalty and why?
• COVID-19 has had a big impact on brand’s marketing strategies this year. What are your clients asking of you right now and how has that changed from what they were asking of you at this time last year or earlier in 2020?
• As you mentioned, CPG is one of the main verticals your clients are based in. Loyalty Programs continue to grow in popularity with CPG brands. What do you think is driving that growth?
• What is the biggest challenge CPG has to overcome in order to develop a successful loyalty program?
• In order to drive engagement beyond the transaction, what are some steps should CPG brand take?
• You mentioned earlier that in addition to loyalty, PrizeLogic also has promotions capabilities such as sweepstakes and contests. How do your loyalty clients also leverage PrizeLogic’s promotions capabilities?
• If you could ask one question of a competitor, client, or brand about customer loyalty, what would that be?
• Is there a current trend, new technology, or idea that you believe is the most important thing for brands to focus on today?
• What can we do as an association to help others focused on loyalty and CX in their journeys?
• Loyalty Data Sharing and benchmarks. They are publishing them. What is the industry looking at?
Loyalty360 is hosting speakers in a live stream format, featuring conversations on customer loyalty and experience news, trends, insights, and opportunities for marketers. During the live stream sessions, guests are welcome to tune in to the live broadcast on Loyalty360's YouTube channel, ask questions, and have them answered in real-time.
Visit http://www.loyalty360.org
For those interested in watching the recording of this Loyalty Live live stream, you can find the full video on our Loyalty360 YouTube channel.