David and Goliath growth hacking with Ruslan from Kogan.com

On today’s episode, we hear from Ruslan Kogan, the founder of Kogan.com. While we hear a lot of founders talk about their inspirations in starting their companies, not many stories draw that inspiration from mini fridges, McDonalds, and rap music, to name a few – but Ruslan’s does. Listen in to hear how these inspirations came about, how Ruslan picked a public media fight with one of Australia’s biggest retailers in a real life David and Goliath situation, and Ruslan’s thoughts on where e-commerce is headed in the future.

Learn more about Kogan at https://www.kogan.com/