The Business Method: Interviewing Billionaires, Billion Dollar Founders & the World’s Most Successful People 🎧🔥 Ep.570 | How Waze Co-Founder Uri Levine Built Two Billion-Dollar Startups
Dec 11, 2025
56:19
In this episode of The Business Method Podcast, host Chris Reynolds sits down with Uri Levine, the co-founder of Waze, a GPS navigation app acquired by Google for $1.1 billion, and Move It, a public transit app acquired by Intel for just shy of $1 billion. Uri shares invaluable insights on the rollercoaster journey of entrepreneurship, emphasizing the importance of creating value, falling in love with the problem, and building strong teams. He discusses strategies to identify problems worth solving, iterating based on customer feedback, and fostering a company culture that encourages value creation and hard decision-making. Listen in for Uri's practical advice on scaling companies from early-stage ideas to global impact, and his thoughts on maintaining high user engagement and overcoming challenges in the startup ecosystem.
Episode Highlights:
00:00 Introduction to Billion Dollar Founders
00:34 Meet Uri Levine: The Billion Dollar Exit King
01:40 The Essence of Entrepreneurship: Creating Value
02:07 Falling in Love with the Problem
03:48 The Journey of Failures and Iterations
08:24 Discovering the Idea for Waze
09:46 The Evolution of Waze
11:57 The Importance of Product-Market Fit
14:02 Strategies for Growth and User Acquisition
19:49 The Role of Word of Mouth in Waze's Success
28:55 The Unique Value of Waze
30:06 Maintaining Customer Engagement
31:26 The Importance of Experimentation
32:33 Meeting Steve Wozniak
34:02 Understanding User Behavior
36:54 The Challenge of Hiring and Firing
38:37 Building a Winning Team
43:10 Creating a Positive Work Culture
47:51 The Role of Value Creation
53:31 Final Thoughts and Advice Connect with Uri Levine
Website: https://urilevine.com/ Facebook: https://www.facebook.com/ulevine/
LinkedIn: https://il.linkedin.com/in/uri-levine
Twitter (X): https://twitter.com/UriLevine1
Subscribe to The Business Method Podcast
Website: thebusinessmethod.com
Apple Podcasts: bit.ly/TheBusinessMethod
Google Podcasts: bit.ly/TheBusinessMethodGooglePodcasts
Spotify: bit.ly/SpotifyTheBusinessMethod
Follow Chris Reynolds:
Instagram, Facebook, YouTube, LinkedIn — @chrisreynoldslive
https://linktr.ee/ChrisReynoldsLive
00:00 Introduction to Billion Dollar Founders
00:34 Meet Uri Levine: The Billion Dollar Exit King
01:40 The Essence of Entrepreneurship: Creating Value
02:07 Falling in Love with the Problem
03:48 The Journey of Failures and Iterations
08:24 Discovering the Idea for Waze
09:46 The Evolution of Waze
11:57 The Importance of Product-Market Fit
14:02 Strategies for Growth and User Acquisition
19:49 The Role of Word of Mouth in Waze's Success
28:55 The Unique Value of Waze
30:06 Maintaining Customer Engagement
31:26 The Importance of Experimentation
32:33 Meeting Steve Wozniak
34:02 Understanding User Behavior
36:54 The Challenge of Hiring and Firing
38:37 Building a Winning Team
43:10 Creating a Positive Work Culture
47:51 The Role of Value Creation
53:31 Final Thoughts and Advice Connect with Uri Levine
Website: https://urilevine.com/ Facebook: https://www.facebook.com/ulevine/
LinkedIn: https://il.linkedin.com/in/uri-levine
Twitter (X): https://twitter.com/UriLevine1
Subscribe to The Business Method Podcast
Website: thebusinessmethod.com
Apple Podcasts: bit.ly/TheBusinessMethod
Google Podcasts: bit.ly/TheBusinessMethodGooglePodcasts
Spotify: bit.ly/SpotifyTheBusinessMethod
Follow Chris Reynolds:
Instagram, Facebook, YouTube, LinkedIn — @chrisreynoldslive
https://linktr.ee/ChrisReynoldsLive